Ultimately, the wide rerelease of this new version of Endgame is a thinly veiled attempt by Marvel Studios to unseat the highest-grossing movie of all time, Avatar (2009), which has held the crown for almost 10 years. Fans are really what the rerelease of Endgame is relying on, if you can truly call it a rerelease given that the original cut is still playing in many theaters.
But rereleases are commonplace to modern moviegoers, and regardless of the quality of these theatrical bonus features, fans will certainly make their presence known. It’s a big to-do for what seemingly will amount to very little. This weekend Avengers: Endgame returns to theaters worldwide with the promise of an 18-second introduction by director Anthony Russo, and a post-credit scene that includes “an unfinished deleted scene,” and a glimpse at Spider-Man: Far From Home.
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